Facebook (Privacy and Security)

Facebook, the world's largest social network, has reached over 1.44 billion monthly active users worldwide. Facebook collects data on all those who use Facebook age, gender, interests, country of residence etc. As consumer Reports released its annual report on Internet privacy and security, Facebook privacy problems are on the rise. 

Source:http://mashable.com/2013/06/21/facebook-data-breach/#Y_gWcZQvBuqL

For example, Facebook company has inadvertently exposed 6 million users' phone numbers email and addresses to unauthorized viewers over the past year, the world's largest social networking company disclosed late Friday (Gerry, 2013). In 2012, Facebook began to blame the data leaks on a technical glitch in their massive archive of related information collected from their 1.1 billion users worldwide. Afterward, the Facebook users who were not supposed to have when they downloaded contact data from their list of friends obtained additional information. It seems that Facebook collects more data than our may imagine. For instance, we cannot know that Facebook gets a report every time when you visit a site with a Facebook “Like” button, even if you never click the button, are not a Facebook user, or are not logged in. The problems are on the rise with eleven percent of households using Facebook said they had trouble last year, ranging from someone using their log-in without permission to being harassed or threatened (The projects to 7 million households — 30 percent more than last year). As the customer report, the Facebook provide consumers’ options and tools that place them in control of their information and experience attracted access more than 900 million consumers have voluntarily decided to connect and share on Facebook.

 It seems that users can also do more to protect their privacy and security on Facebook. There are several ways for them, costumers should think before them type because even if they delete an account (which takes Facebook about a month), some information can remain in Facebook’s computers for up to 90 days. Moreover, knowing what they cannot protect is also necessary to protect their identity and do not use a photo or use one that doesn’t show your face since their name and profile picture are public.  Turning off Tag Suggest because if we would rather not have Facebook automatically recognize your face in photos, disable that feature in our privacy settings. The information will be deleted. Importantly, when we deactivate our account, Facebook retains our profile data, but the account is made temporarily inaccessible. Therefore, deleting an account, on the other hand, makes it inaccessible to us forever. However, it is nice to see that Facebook make efforts to simplify privacy settings and improve security that as well settle allegations from the Federal Trade Commission and submit to independent audits for the next 20 years (Rosa, 2012).  

References:

ROSA GOLIJAN, 2012, Facebook privacy problems are on the rise.

Retrieved from: http://www.nbcnews.com/tech/tech-news/consumer-reports-facebook-privacy-problems-are-rise-f749990

Published, May 2012, Protect your privacy on Facebook.

Retrieved from: http://www.consumerreports.org/cro/2012/05/protect-your-privacy-on-facebook/index.htm

Resource from:http://www.consumerreports.org/cro/magazine/2012/06/facebook-your-privacy/index.htm(image)

Facebook (History and Development)

In today’s society, social media has emerged as a catalyst for global change, with Facebook playing a key organizing roles in uprisings worldwide. Mark Zuckerberg who is a keen computer programmer, 23, founded Facebook while studying psychology at Harvard University. In February 2004 Mr. Zuckerberg launched "The Facebook"(Facebook’s original name). Within 24 hours, 1,200 Harvard students had signed up, and after one month, over half of the undergraduate population had a profile. Facebook expanded the list of approved networks as soon as possible, in order to allow to reach a wider range of users since it allowed access to 1 million active users at the end of 2004. 
As of 2005, Facebook allowed access to over 800 college and university networks as well as high-school networks (Arrington, 2005). The network was promptly extended to other universities, as of September 2006, the network was extended beyond educational institutions to anyone with a registered email address and with rumored figures of around $2billion (£975million) being discussed by Yahoo and Google. The site's features have continued to develop during 2007 and the company announced that the number of registered users had reached 30 million, making it the largest social-networking site with an education focus. In March 2010, Facebook troughs Google to become the most visited website in the United States and then account for 7.07% of all U.S. web traffic (Dougherty, 2010).

 Moreover, there are over 80% of current Facebooks’ users residing outside of the country by Facebook’s dominance extends well beyond the United States. As of February 2012, Facebook's first earnings report just barely beats investor expectations since Facebook had over 845 million users (more than the population of Europe) who spent more than 9.7 billion minutes per day on this site (Facebook, 2012; Rusli, 2012; For a description of Facebook). Actually, after the creation in February 2004, Facebook has gradually become a spectacular success and creates a massive new domain in which millions of social interactions that are played out every day. Despite only about

3,000 employees work for Facebook worldwide, Facebook has an amazing value at around $100 billion U.S. dollars. (Facebook, 2012; Gertner, 2011; Siegler, 2011, Swartz, 2012). As January of 2013, Facebook introduced Graph Search to help users find out more about what they're looking for based on their friends and connections. As of 2014, Facebook saw a 63 percent increase in revenue, with more than half of its $2.6 billion in Q4 revenue coming from mobile advertising on smartphones, iPads, and other mobile devices. It seems that with mobile engagement up, Facebook's future looks bright. Nowadays, with over 800 million users, Facebook is changing the way about hundreds of millions of people connect to one another and share information each other. It seems that Facebook has become a way of life for a lot of people.

              Source from:http://www.dramasdownload.com/the-number-of-facebook-users-is-increasing-day-by-day/
References:

Archambault, A., & Grudin, J.(2012). A longitudinal study of Facebook, LinkedIn, & Twitter use.

Facebook. (2012). Statistics of Facebook. Palo Alto, CA: Facebook.

Retrieved from http://newsroom.fb.com/content/default.aspx?NewsAreaId=22

Arrington, M. (2005). 85% of college students use Facebook. TechCrunch.

Retrieved from http://www.techcrunch.com/2005/09/07/85-of-college-students-use-facebook

Source from:http://www.dramasdownload.com/the-number-of-facebook-users-is-increasing-day-by-day/

Snapchat Feature

Snapchat in the process of innovation more and more full of functions, and " self-deleting " is no longer Snapchat's selling point. Discovery, Stories, Lenses and Geofilter become the new popular features between Snapchat user. This article will discuss two types of Snapchat new feature and a new technology to change the previous photography behaviour.

1 Discovery & Stories

Snapchat's story features make all seemingly chaotic information re-found meaning. Users can add the Snaps feature to the “Story", a series of photos together to describe the idea. Stories content will be released for 24 hours and will be open to your followers. The story is the only with structured feature on the Snapchat platform, and as long as it is used properly, this feature will give you the great entertainment of the content.

Users point into the Discover channel, you can find many companies and organizations Stories, such as Cosmopolitan, CNN, National Geographic and so on. These Stories are about 10 seconds long，and it does not need to press the play button to watch 10 seconds of full-screen video. Usually, Big company Stories content is very beautiful and innovative, which is more attractive than the page advertising.

2 Geofilter & Lenses 

Using Snapchat to take a picture or shoot video，additional function to display the Geostickers of the location. Such as shooting in Russia, Brazil, Australia, sliding to the right to appear the corresponding landmark.Snapchat has previously introduced a paid "sponsored glasses" function, it can help the brand design expression for the user to use the self-timer. This provides businesses with an effective way to promote the social life of users of the brand promotion. By Snapchat statistics, the average number of users to open Snapchat 18 times a day. As such a high frequency of user use, the business brand will be a large degree of promotion.

For the lens, it is an interesting function to play with camera. The picture will directly shows what I mean.

3 Snapchat Spectacles

Recently, Snapchat released the first hardware product - Spectacle, a short video can shoot glasses. From the appearance point of view, Spectacle is like a pair of sunglasses, the camera is installed in the upper left corner of the frame.The lens is surrounded by a ring light, at the beginning of shooting. The light is on indicating that the device has begun to work. Shoot the button on the side of the glasses. It is reported that the glasses has a 115-degree wide-angle lens, a Snapchat official said that the shooting angle closer to people eyes to see the world. As " video shooting " glasses, the Spectacle price is $129.99 which can be considered an interesting video tool.

As a social platform, the number of users and content is important. The age of Snapchat main users is young with changeable characteristic. If the company want to firmly hold this group, they need to discover more interest function to attract and remain the user.

Reference
tech.163.com
business.sohu.com
medium.com @garyvee
google.ca image

The Development of Snapchat

You may probably have heard about Snapchat, which is a social media App. With this app, you can take pictures, add filters, and shoot video to share the plentiful life to your friends. However, there is too many similar software in the application store, what is it the unique thing to the user?

Snapchat was born in 2011, in 5 years to quickly attract 158 million users. $ 25 billion valuations of Snapchat to become the second highest in 2012 after Facebook's valuation of the US technology companies.

In 2011, Evan Spiegel with friends of Stanford University, Robert Murphy and Reggie Brown, made the prototype Picaboo of the Snapchat product. It makes the product originated by Brown's inadvertently saying: I hope that the photos sent to his girlfriend before can disappear. Three people based on this idea designed the disappearing photos function application, Picaboo.

Open the software, in the lower left corner of the interface, has a timing pattern, you can set the number of seconds. Suppose you take a picture and set up for 7 seconds to a contact. The contact sees the photo after 7 seconds, and it will automatically disappear, which will not spread the privacy information to the Internet.

Picaboo's secrecy has become a tool for many young people to pass on each other's private pictures and information. Facebook's prototype Facemash is also successfully attracted the younger generation. Attracting the younger generation means that the software is halfway to success because young people are more preference to spend time on social networks. According to Statista, 92 percent of Americans in the teenager will open social software every day. Picaboo used the " short-lived " this simple but unique features in the market successfully attracted the user.

2012 Picaboo renamed Snapchat, launched Android version. Snapchat with a new version of Android, constantly accumulate users by the outstanding function of " self-deleting ". Facebook successfully listed this year, Facebook's number of active users is more than 600 million, Snapchat has the number of users only 1 million. At this time, Snapchat with Facebook cannot be compared. It is worth mentioning that Zuckerberg as early as 2012 on the Snapchat, issued a $ 3 billion acquisition offer, but Spiegel refused Zuckerberg's offer.

2013, Snapchat expanded its own features, launched to shoot video features. Users can take a short video to send friends. Also developed "Stories" function. This feature is a supplement to the photo, video " short-lived ". Users can take multiple pictures at different times (photos, video), and then combined into a story. Story retention time is 24 hours, and friends can click to play.

From 2015 to 2016, Snapchat has undergone a major innovation. Launched the Lenses, Geofilter, Bitmoji, group and a series of functions which is the cooler things to play in social circle.

Reference
snapchat.com
medium.com @garyvee
business.sohu.com Gelonghui
google.ca image