Snapchat Feature

Snapchat in the process of innovation more and more full of functions, and " self-deleting " is no longer Snapchat's selling point. Discovery, Stories, Lenses and Geofilter become the new popular features between Snapchat user. This article will discuss two types of Snapchat new feature and a new technology to change the previous photography behaviour.

1 Discovery & Stories

Snapchat's story features make all seemingly chaotic information re-found meaning. Users can add the Snaps feature to the “Story", a series of photos together to describe the idea. Stories content will be released for 24 hours and will be open to your followers. The story is the only with structured feature on the Snapchat platform, and as long as it is used properly, this feature will give you the great entertainment of the content.

Users point into the Discover channel, you can find many companies and organizations Stories, such as Cosmopolitan, CNN, National Geographic and so on. These Stories are about 10 seconds long，and it does not need to press the play button to watch 10 seconds of full-screen video. Usually, Big company Stories content is very beautiful and innovative, which is more attractive than the page advertising.

2 Geofilter & Lenses 

Using Snapchat to take a picture or shoot video，additional function to display the Geostickers of the location. Such as shooting in Russia, Brazil, Australia, sliding to the right to appear the corresponding landmark.Snapchat has previously introduced a paid "sponsored glasses" function, it can help the brand design expression for the user to use the self-timer. This provides businesses with an effective way to promote the social life of users of the brand promotion. By Snapchat statistics, the average number of users to open Snapchat 18 times a day. As such a high frequency of user use, the business brand will be a large degree of promotion.

For the lens, it is an interesting function to play with camera. The picture will directly shows what I mean.

3 Snapchat Spectacles

Recently, Snapchat released the first hardware product - Spectacle, a short video can shoot glasses. From the appearance point of view, Spectacle is like a pair of sunglasses, the camera is installed in the upper left corner of the frame.The lens is surrounded by a ring light, at the beginning of shooting. The light is on indicating that the device has begun to work. Shoot the button on the side of the glasses. It is reported that the glasses has a 115-degree wide-angle lens, a Snapchat official said that the shooting angle closer to people eyes to see the world. As " video shooting " glasses, the Spectacle price is $129.99 which can be considered an interesting video tool.

As a social platform, the number of users and content is important. The age of Snapchat main users is young with changeable characteristic. If the company want to firmly hold this group, they need to discover more interest function to attract and remain the user.

Reference
tech.163.com
business.sohu.com
medium.com @garyvee
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