Monday, 27 February 2017

The Comparison Between Snapchat And QQ


Why do young people like to use QQ
 QQ and WeChat which are the most popular social media app in china. However, there are obvious different age of users between QQ and WeChat. From the DMR Statistics, we can know that there are 80% of QQ users who was born after. Furthermore, based on the QQ user research, more than 60% of QQ users are age under 25. Why young people prefer to use QQ than WeChat.
   1.QQ have a lot of entertainment servicesQQ-zone , QQ farm, QQ parking, QQ house, QQ pet, and etc. There are many funny functions in QQ, So, many young people have been attracted.
   2.QQ account can play a lot of Online Game: As we all know that young people like to play Online Game. If you have a QQ account, you can use this account to log in on a lot of Online Games. It is very convenient for young people who like to play Online Games.
   3.QQ emphasizes personalization of users: All the new functions of QQ emphasize to develop users personalization. Therefore, young people think that using QQ can demonstrate their independence and characteristic.
   4.QQ can protect young people privacy: Young people believe that their parents and teachers are using WeChat. Because of this, using QQ can keep their secrets from adults.




Snapchat:
The statistics by the end of 2015 show that up to 65% of American young people from
18 to 25 years old use Snapchat every day. To young people, the following two points are significant with increasingly young users. First, it focuses on personality. Use the same social app with parents’ generation is not the cool things. Second, it pays attention to privacy. They want to lock the door of "Privacy".

Snapchat has successfully solved these two problems. When the parents began to become Facebook,Twitter users, young people would like to escape and looking for other places. Snapchat's " self-deleting " function keeps the space between parents and children. The satisfaction of these two needs creates a remarkable growth of Snapchat users in a short time, and Snapchat on the number of active users surge to 10 million in one year after launch.

Therefore, increasingly young people use Snapchat is they want to keep away from parents control. For the long term view,to maintain and attract the large group of people, the Snap Inc. constantly create many interesting functions by satisfying young users with more cool and novel things, like Discovery, Stories, Lenses, Geofilter, and Bitmoji.


Reference:
https://www.droidmen.com/wp-content/uploads/2016/11/Snapchat-Update-World-Lenses.png(image)
https://medium.com/@garyvee/the-snap-generation-a-guide-to-snapchat-s-history-5ecd3df24f58#.5xcj6v4on
medium.com @garyvee


Compare
After understanding this two applications' characteristicswe can easily to compare these two Apps. Actually, QQ is the closest thing to Snapchat in China. They are both as the mobile conversation to social media. They are both popular between young people, but have different reasons. It seems that QQ have lots of entertainment functions to attract young people such as QQ Games, QQ Music and so on. Things of Snapchat to attract young people is "snaps", which can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings. Moreover, QQ and Snapchat are both good in protecting young people's privacy(It is the main reason why young people choose them because of keeping secret). Thus, QQ and Snapchat both will have a good development in the future since the gradually increasing users. 

Reference:
4.https://welcometoritten.wordpress.com/2014/04/10/renegotiating-and-transforming/(image)

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