The Development of Snapchat

You may probably have heard about Snapchat, which is a social media App. With this app, you can take pictures, add filters, and shoot video to share the plentiful life to your friends. However, there is too many similar software in the application store, what is it the unique thing to the user?

Snapchat was born in 2011, in 5 years to quickly attract 158 million users. $ 25 billion valuations of Snapchat to become the second highest in 2012 after Facebook's valuation of the US technology companies.

In 2011, Evan Spiegel with friends of Stanford University, Robert Murphy and Reggie Brown, made the prototype Picaboo of the Snapchat product. It makes the product originated by Brown's inadvertently saying: I hope that the photos sent to his girlfriend before can disappear. Three people based on this idea designed the disappearing photos function application, Picaboo.

Open the software, in the lower left corner of the interface, has a timing pattern, you can set the number of seconds. Suppose you take a picture and set up for 7 seconds to a contact. The contact sees the photo after 7 seconds, and it will automatically disappear, which will not spread the privacy information to the Internet.

Picaboo's secrecy has become a tool for many young people to pass on each other's private pictures and information. Facebook's prototype Facemash is also successfully attracted the younger generation. Attracting the younger generation means that the software is halfway to success because young people are more preference to spend time on social networks. According to Statista, 92 percent of Americans in the teenager will open social software every day. Picaboo used the " short-lived " this simple but unique features in the market successfully attracted the user.

2012 Picaboo renamed Snapchat, launched Android version. Snapchat with a new version of Android, constantly accumulate users by the outstanding function of " self-deleting ". Facebook successfully listed this year, Facebook's number of active users is more than 600 million, Snapchat has the number of users only 1 million. At this time, Snapchat with Facebook cannot be compared. It is worth mentioning that Zuckerberg as early as 2012 on the Snapchat, issued a $ 3 billion acquisition offer, but Spiegel refused Zuckerberg's offer.

2013, Snapchat expanded its own features, launched to shoot video features. Users can take a short video to send friends. Also developed "Stories" function. This feature is a supplement to the photo, video " short-lived ". Users can take multiple pictures at different times (photos, video), and then combined into a story. Story retention time is 24 hours, and friends can click to play.

From 2015 to 2016, Snapchat has undergone a major innovation. Launched the Lenses, Geofilter, Bitmoji, group and a series of functions which is the cooler things to play in social circle.

Reference
snapchat.com
medium.com @garyvee
business.sohu.com Gelonghui
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